This doesn’t mean all featured snippets need to be new and fresh, it just means when the answer needs fresh content – Google will want to find fresh results.

Google has finally given us something we can point to after a core updates negatively impacts a site’s ranking in Google search. Please visit Search Engine Land for the full article

Learn how Express Writers CEO Julia McCoy escaped a religious cult and built a successful business. The post Julia McCoy on Writing, Persistence & Building a Million-Dollar Company [PODCAST] appeared first on Search Engine Journal .

Sales and Marketing alignment is a wonderful and yet elusive thing. Many B2B marketers and sales professionals in particular are in search of leadership, strategy, best practices and networks of peers they can connect with as they adapt to an ever changing marketing world.

Yesterday we reported that the Google quality raters guidelines URL was not returning the PDF document, it was 404ing.

You’ve got to love John Mueller from Google, he posted on Twitter the line “There’s no such thing as LSI keywords — anyone who’s telling you otherwise is mistaken, sorry.” Here is that tweet: