The latest video that John Mueller of Google fielded was from @abhikasaudhan and it was a good one. Sadly, I am not sure John answered the specific question. The question was “if you need to use structured data exactly as specified in the Google developer documentation or if you can add more properties from schema.org?”

The e-commerce giant has 13% of U.S. search advertising market and is the only top player expected to increase share in the coming years, according to new eMarketer research

Choose your SMX experience, register now, and join us in NYC November 13-14! Please visit Search Engine Land for the full article.

In a world saturated with marketing strategies, tactics and technology, much of what makes B2B marketing successful is understanding the realm of what’s possible. Lucky for us, MarketingProfs B2B Forum in Washington D.C.

Suggestions for why some content ranks in Google. And why some does not

The app represents a return to the simplicity of expert reviews.

Data analysis reveals the distribution of PageRank is highly right-skewed meaning the majority of hosts have very low PageRank. Please visit Search Engine Land for the full article.

When Google and the engines automate PPC tasks, you can still remain in control with “automation layering.” Please visit Search Engine Land for the full article.

Gary Illyes from Google was asked if Google search tracks or recognizes authors.