Posted by Cyrus-Shepard When Craig Bradford of Distilled reached out and asked if we’d like to run some SEO experiments on Moz using DistilledODN , our reply was an immediate “Yes please!” If you’re not familiar with DistilledODN , it’s a sophisticated platform that allows you to do a number of cool things in the SEO space: Make almost any change to your website through the ODN dashboard. Since the ODN is a cloud platform that sits in front of your website (like a CDN) it doesn’t matter how your website is built or what CMS it uses. You can change a single page — or more likely — entire sections

The reason Google changed the nofollow link from a directive to a hint is to give the search engine more flexibility to understand the web. Prior, Google was unable to look at those links at all, it was a directive. Now that it is a hint, Google can use those links if they see fit.

Here is a recap of what happened in the search forums today…

It appears that Gary Illyes from Google said that if you have a link on a page and that link points to page A, but then you change that same link to point to page B – the value and relevance of that link changes as well. Marie Haynes quoted Gary as saying “the weight” of that link “will very likely change.”

Google’s Gary Illyes said you really only need to invest in a link audit if you had some shady SEO done on your site in the past.

Target and exclude locations in Smart Shopping campaigns. Please visit Search Engine Land for the full article

Google hasn’t been a huge fan of folks using the disavow link tool but the tool remains because it may help some sites that simply have a lot of bad links pointing to it. Gary Illyes of Google said at PubCon that if it was up to him, he would do away with the disavow link tool because often enough it hurts more than it helps many sites.

Here are three creative and efficient ways to use XPaths when auditing large websites.

Posted by cml63 A trend we’ve been noticing at Go Fish Digital

Discover what Google Maps marketing is, why it matters for local SEO, and how to do it the right way. The post A Complete Guide to Google Maps Marketing via @ChuckPrice518 appeared first on Search Engine Journal .