With more than 2.4 billion users worldwide, Facebook has long been a popular platform for brands both B2B and direct-to-consumer looking to creatively and effectively showcase their products and services. Facebook has released scores of new features over the past several years that have not only helped it remain among the most-used social media platforms — despite facing well-publicized challenges over the past several years — but also increasingly to become a destination for professional business users, and users looking for a social experience markedly different from LinkedIn, Twitter, and Instagram. With Facebook having launched so many new tools for brands to maximize their engagement on the platform, let’s take a look at how five large primarily B2B companies are creatively  connecting with audiences through pages, groups, communities, and several other methods Facebook provides

We also discussed how to build out successful content and manage client expectations. Please visit Search Engine Land for the full article.

Elon Musk, the co-founder of PayPal, Tesla, SpaceX and the list goes on and on, said on Twitter that it is hard to go to Google and find Tesla’s solar roof panels. He said “Unfortunately, it’s hard to google Tesla solar links due to tons of ads & SEO.”

In what could be a precedent-setting case, the FTC fined a US business over selling fake likes and followers. The post Selling Likes And Followers Has Been Ruled Illegal By the FTC via @MattGSouthern appeared first on Search Engine Journal .

Google Ads is updating the ‘Placements’ column in Reports Editor with the same data displayed in campaigns and ad groups.

Posted by FeliciaCrawford MozCon 2019 was an absolute blast. There were endless snacks. There were Roger

Google said in its Google Webmaster Twitter account that diminishing traffic of a backlink does not lower the value of that backlink in the eyes of Google. That was the question and Google said no, it does not lower the value of that link in terms of its link signals in search.

Microsoft Advertising is in the process of redesigning its interface and is giving users a chance to join a preview. The post Microsoft Advertising Launches a Preview of its New Redesign via @MattGSouthern appeared first on Search Engine Journal

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.