Bing’s new cashback offering will compete for shoppers with the likes of Honey and Google Shopping. Please visit Search Engine Land for the full article.

In recent years headlines like ‘ Men twice as likely to be CMOs than women ’ were pretty common. If you’ve worked in marketing for any length of time, you know that the role of CMO is already associated with high demands and turnover . Some might argue that women in CMO roles face an even greater challenge given their underrepresentation in marketing leadership despite the marketing industry being overwhelmingly female.

Posted by Tom-Anthony Most of us have done site speed audits, or seen audits done by others. These can be really helpful for businesses, but I often find they’re quite narrow in focus. Typically we use well-known tools that throw up a bunch of things to look at, and then we dive into things from there

Discover what schema is all about, why you need it, and how to add it to your web pages. The post What Is Schema Markup & Why It’s Important for SEO via @ChuckPrice518 appeared first on Search Engine Journal .

Google is testing a new style for the buttons in the local pack results. I am not sure if this is a bug but Valentin Pletzer spotted this and posted this screen shot, where the buttons look like tiles. There are buttons for details, website, call, directions, photos and more.

A new “feature” was released earlier this month where Google would automatically take photos that you add to your Google My Business profile and create Google Posts out of them. Not only that, it seems you cannot delete the Google Posts that were automatically created!

Google has removed the Google search help documents for the live coverage carousel, which was something Google launched in 2016 as a pilot launch. John Mueller from Google said “It’s currently still in very limited availability, so it doesn’t make sense to have the docs public just yet.”

Google’s John Mueller said in a video hangout this morning at the 53:52 mark into that video that E-A-T is less important for e-commerce sites. E-A-T is more focused on sites where “the type of information is critical for the user, where they really need to know that they get the right information there,” he said