Use these website navigation best practices to help your users and search engines more easily find your content. The post How to Improve Your Website Navigation: 7 Essential Best Practices via @benjarriola appeared first on Search Engine Journal .

2019 saw the continued rise in influencer marketing’s power and scope in both B2C and B2B industries. This continued the explosion of interest in the practice over the past two years, and with more practitioners than ever going all-in, influencer marketing has been a primary focus of what we have explored on our blog throughout the year. We’re lucky to have some of the strongest B2B influencer marketing professionals contributing to the TopRank Marketing blog, including our CEO Lee Odden, Ashley Zeckman, Joshua Nite, Caitlin Burgess, Anne Leuman, Nick Nelson, Tiffani Allen, Debbie Friez, the author of this post, and Alexis Hall, among others

Google shares research on how to target UGC spam for better user experience. The post Google Research: UGC Spam and User Experience via @martinibuster appeared first on Search Engine Journal .

What’s past is prologue. Here’s our recap of the stories that will shape search for years to come

Here are 5 tips from our SEO community we think are worth a second look.

Posted by FeliciaCrawford Well, folks, it’s that time of year again. It’s hard to believe we’ve already gone another turn around the ol’ sun

Every single Christmas since John Mueller joined Google, he has been helping webmasters with issues on Christmas eve and Christmas day. He sets aside time from his family on this super important holiday to see if anyone is in distress about their Google ranking issues to offer some sound advice and encouragement on the holiday.

The snow is falling, fires are crackling, and the scents of pine and cinnamon fill the air. That’s right: It’s the most wonderful time of the year, marketers. It’s a time of celebration and reflection

Google has started posting the Doodles for “Happy Holidays 2019!” Today you get a happy holidays Doodle that has three colored candles, in a bow, illuminating. Tomorrow, Tuesday, you get a snow globe with Santa and his sled, with a Christmas tree.