Google’s John Mueller shares how to rank important pages.

A new study from seoClarity examines the changes to organic traffic following Google’s featured snippet update on January 22. The post Google’s Featured Snippet Changes & Impact on Organic Traffic [STUDY] via @MattGSouthern appeared first on Search Engine Journal

Some folks are seeing Google test the old Google desktop search interface. Remember the one before Google launched those (what I feel are horrible) favicons and black ad labels for the snippets? Yea, Google is testing showing the old interface to some searchers

Google announced this a while back but now it seems to be rolling out. Profile icons for your local knowledge panel is now showing up on many local knowledge panels.

Google announced that Google Dataset Search which launched in beta in 2018 is now out of beta. With that launch, it added several new features. This can probably be used for awesome research when developing rich content and might also send traffic to your site if you implement the correct datasets schema markup

Just to be clear, and honestly, I am surprised so many people do not know this, but the featured snippet change from the other day has no impact on the Google Search Console performance reports. That report only counts the top-most result anyway, so the lower results on the page did not count anyway.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Google has issued an official statement in response to widespread criticism of its recent changes to desktop search results. The post Google Responds to Criticism Regarding Desktop Search Changes via @MattGSouthern appeared first on Search Engine Journal .

This week on Marketing O’Clock, we cover the new rules for Google’s featured snippet listings and more. The post Google to Deduplicate Featured Snippets & This Week’s Digital Marketing News via @shepzirnheld appeared first on Search Engine Journal .