Aleyda Solis and Arsen Rabinovich discuss ways to make your category pages more competitive and adapt to inventory shifts. Please visit Search Engine Land for the full article.

Experiential content will help drive 2020’s digital agenda, and savvy B2B marketers should take notice. Experiential is a word with subtly differing meanings depending on which setting it’s used in, however at the core of each definition is the fact that it all boils down to experiences . Experiential content makes us a central part of a story, and not just a passive subject receiving a one-way brand message

Sperzel says he’s most excited about using Python to do data visualization and streamline the processes behind technical SEO. Please visit Search Engine Land for the full article.

Google has released a new video on how image search rankings work. John Mueller of Google answered how to rank images on Google and provided useful tips on the topic.

Is it this simple? John Mueller of Google said on Twitter “You’re overthinking it

When Google launched AMP Stories, it was mostly to cover people and news events around people. Now it seems to have expanded beyond human beings and to animals, insects and more.

Here’s the challenge for the 2020 show: Help us program the most advanced search marketing show … ever.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

In the latest instalment of Ask Google Webmasters, John Mueller goes over tips on optimizing images for search results. The post Google’s John Mueller on Optimizing Images for Search Results via @MattGSouthern appeared first on Search Engine Journal .