John Mueller of Google was asked “I’d like to become the greatest SEO ever, what would you advise him to study?” John responded “There are so many interesting facets of what SEOs do, I’d recommend trying out different areas to find one those you’re passionate about.” He then listed off some examples.

Brands need to monitor and respond to reviews to improve their online experience because customers will vote with their search behavior. Please visit Search Engine Land for the full article

Want your paid search campaigns to be effective? Here are 10 must-try tactics to boost your PPC performance

These 10 tips will help you create a business or personal brand identity that stands out. The post 10 Essential Elements to Create & Sustain Brand Identity via @ronlieback appeared first on Search Engine Journal

Google announced this morning that after April 6, 2020 it will no longer support the data-vocabulary markup for rich results.

Learn how to create the most relevant, optimized journey for your customers – from discovery through to transaction. The post How to Master the Customer Experience From Search to Transaction [Webinar] via @lorenbaker appeared first on Search Engine Journal

Data-vocabulary schema is deprecated by Google.

Site owners will have to switch to schema.org markup to be eligible for rich results.

Trust is the linchpin of modern marketing . It plays a crucial role in every vertical, industry, or niche. But nowhere is trust a more essential crux than in health care, where the personal stakes are immense

Learn the top things you need to consider if when publishing the same content on both your .com and .co.uk websites. The post How Can I Publish Content to Both .com & .co.uk Websites? via @rollerblader appeared first on Search Engine Journal .