When it comes to securing buy-in from key stakeholders for marketing technology investments, are you preparing to deliver a pitch or to woo your audience through story? According to Zari Venhaus , Director of Corporate Marketing Communications at Eaton, the latter is essential if you want to create understanding and gain approval from stakeholders at all levels—something she knows from experience
Register for SMX West by Saturday, January 18 to save up to $450 off on-site rates! Please visit Search Engine Land for the full article.
The legacy URL parameter tool in Google Search Console is having some issues, Google is aware and working on it. Please visit Search Engine Land for the full article.
At SMX the team did a short interview with Frédéric Dubut, the PM of overall Bing’s core search team, who said that he thinks SEOs need to move from keyword based research practices to intent research practices. He said with search engines focusing more on intent versus keywords, with the deployment of BERT and other machine learning techniques – that is an important area SEOs should focus on in 2020.
The surprising truth about E-A-T and SEO. The post Surprising Facts About E-A-T via @martinibuster appeared first on Search Engine Journal
Starting today, YouTube is rolling out privacy changes which are likely to affect ad revenue for some creators. The post YouTube’s COPPA Changes Begin Today, Possibly Affecting Creator Revenue via @MattGSouthern appeared first on Search Engine Journal .
I see a lot of SEOs over the years push out new stories, repurposed, with a new headline for the new year. So this year you’d see articles on “how to optimize for Google BERT in 2020″ whereas last year it would be “how to optimize for Google BERT in 2019.” You get the point(s) from my sample
It seems that Medium, the popular publishing platform, hasn’t been doing too well in Google over the past couple of months – especially since December. And it seems like it is getting worse.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Google posted a response on the Google Webmaster Twitter account reminding us that when you get 404 error reports, you should make sure your internal links are not causing it. Meaning, make sure your internal links are not 404ing to a page that does not exist.