It looks like there was a significant Google local search algorithm update starting this past Friday, February 14th, and still continuing through today. This seems to have impacted the rankings of local business listings in the Google local packs and Google Maps results.

I’ve know Chris Boggs (@boggles) for over 15 years, he owns a company named Web Traffic Advisors.

The new options give advertisers more options to track website actions through the customer journey. Please visit Search Engine Land for the full article.

Here’s how to master the right content marketing skills to achieve results and ROI. The post 10 Content Marketing Skills You Need to Master (Plus Tips on How to Master Them) via @JuliaEMcCoy appeared first on Search Engine Journal .

T-Mobile’s Natalie Barreda shares insights on bringing PPC in-house — and advice for building strong agency relationships.

Discover five of the most useful approaches to enrich and diversify your digital marketing strategy. The post 5 Strategic ‘Must-Haves’ to Diversify Your Digital Marketing via @LWilson1980 appeared first on Search Engine Journal .

Google wants the AMP version of your page to be equivalent to the main mobile version of that page. So if your page has a comments area, Google would like to see those comments in the AMP version as well.

Join our next live webinar and discover how you can recover traffic lost to zero-click searches.

The post How Influence and SEO Can Drive Customer Experience appeared first on Online Marketing Blog – TopRank® .

All websites are losing links to link rot. Nobody is immune