Archive for February, 2020

Vlog #44: Chris Elwell – The Man Who Thought To Kick Off The SEM Event Space

2020/02/10

At SMX East, yea, several months ago – catching up here on publishing these vlogs – I convinced Chris Elwell (@celwell), the CEO of Third Door Media, the company that owns and operates Search Engine Land, Search Marketing Expo and a bunch of other properties…

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Facebook buys AR startup building a 1:1 digital map of the physical world

2020/02/10

The acquisition appears to be about augmented reality, but Scape Technologies’ capabilities go way beyond AR.

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How to use Google’s new price competitiveness report in Merchant Center

2020/02/10

See how your product pricing compares to your Google Shopping competitors. Please visit Search Engine Land for the full article.

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Citations & Local SEO: The Ultimate Beginner’s Guide via @seocounseling

2020/02/10

Citations are a key ranking factor for local search. Learn the ins and outs of managing and optimizing citations.

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3 Worthy, Measurable, Growth-Centered Content Marketing Goals via @JuliaEMcCoy

2020/02/10

Do you have content marketing goals? Focus on these three growth-centered goals that you should measure right now.

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Paid search marketers can find success with top of funnel campaigns

2020/02/10

The key to finding success with these type of campaigns is knowing when to leverage them. Please visit Search Engine Land for the full article.

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Google Search Console adds review snippets performance, enhancement and testing reports

2020/02/10

If you have implemented reviews on your pages, you won’t want to miss out on these new tools and reports from Google.

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The Podcasting Starter Guide: 7 Tips to Make a Successful Podcast via @jonleeclark

2020/02/10

Follow these seven tips to launch a successful podcast that can help with your brand’s marketing and branding.

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Hungry for More: What B2B Marketers Need to Know About Episodic Content

2020/02/10

The cliffhanger is one of the greatest tools in entertainment. I’ll explain why later

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The Power of "Is": A Featured Snippet Case Study

2020/02/10

Posted by EricSerdar I’m not a literary scholar, but I believe it was Hamlet that said “to have a featured snippet or not to have a featured snippet?” Ever since featured snippets came onto the scene, sites have been trying to secure them. My team and I wanted in on this craze

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