There have been some discussions about Google penalizing guest blog posts or a spike in unnatural link penalties. They were wrong.

Google is testing the ability for people to customize their own Knowledge Graph cards that are displayed in search results.

Posted by BritneyMuller Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite

Here is a recap of what happened in the search forums today…

Google’s Rich Results Test now lets users test how their HowTo markup is rendered by Google Home and smart displays.

An unnamed Google employee posted an FAQ around that new Google Image license metadata for the licensable label on images. The Googler said that the “FAQs listed below where you can also submit feedback or additional questions if you need help to troubleshoot issues along the way.”

Marketers should consider a diversified review strategy given evolving consumer behavior around review consumption. Please visit Search Engine Land for the full article.

There are new things to consider when targeting featured snippets.

Here’s how to understand the difference between a bug and a feature request when approaching enterprise SEO issues. The post The Difference Between an SEO Bug & a Feature Request via @SEOGoddess appeared first on Search Engine Journal .

Gary Illyes from Google said on Twitter a “site being “tainted” after a manual action is a SEO myth.” He said once you “you request a reconsideration request and if successful, you’re off the hook.”