Archive for March, 2020

A look at Google’s recent COVID-19 related policies in search

2020/03/19

It’s critical for all search engines to pull together to thwart bad actors and provide accurate information consumers need during a crisis. Please visit Search Engine Land for the full article.

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Google Event Schema For Virtual, Postponed & Canceled Events

2020/03/19

Google has added some timely new properties for event schema. You can now mark your events with these additional properties. These new properties are for the eventStatus property sets under schema.org.

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Bing: We Will Continue To Update & Improve Ranking Models

2020/03/19

Yesterday we reported that 58% of SEOs would like to see Google stop with the Google algorithm updates during this time. But 42% said Google should continue

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LinkedIn Introduces Conversation Ads: A New Message-Based Ad Format via @MattGSouthern

2020/03/19

LinkedIn is launching a new type of message-based ad that uses conversation to deliver a customized experience for each user. The post LinkedIn Introduces Conversation Ads: A New Message-Based Ad Format via @MattGSouthern appeared first on Search Engine Journal

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Are Emojis In FAQ Schema Going Away?

2020/03/18

Eliav Lankri asked me yesterday if Google is now preventing emojis from showing up in the FAQ schema rich results.

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Daily Search Forum Recap: March 18, 2020

2020/03/18

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

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Facebook Commits to Helping Small Businesses During COVID-19 Pandemic via @MattGSouthern

2020/03/18

Facebook is making efforts to help small businesses get through the COVID-19 pandemic with several initiatives launched this week. The post Facebook Commits to Helping Small Businesses During COVID-19 Pandemic via @MattGSouthern appeared first on Search Engine Journal .

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Vlog #55: Martha van Berkel On Structure Data Adoption & How Schema Helps With Google Rankings

2020/03/18

Martha van Berkel is the CEO of Schema App, which is a platform that does structured data and schema at scale. She worked at Cisco for 14 years starting at the beginning doing customer support..

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How to optimize paid search and Amazon campaigns for seasonality success

2020/03/18

Planning ahead (even in a time that’s anything but “normal”) can help ensure your business is best positioned for your peak periods. Please visit Search Engine Land for the full article.

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