Archive for March, 2020

Google Weekend Search Algorithm Ranking Fluctuations & Chatter

2020/03/02

Over the weekend, like between February 28th, February 29th and March 1st, there was significant chatter within the SEO community and this time it was backed by some of the automated tracking tools. The chatter seems to have potentially died down a bit now but it might be too early to tell

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Vlog #50: Aleyda Solis – International SEO Star On How To Optimize Your YouTube Videos

2020/03/02

Aleyda Solis, the EU Search Personality of the Year, one of the most respected international SEOs in the community…

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6 SEO Tasks to Automate with Python via @wburton27

2020/03/02

Here are six examples of SEO tasks that you can automate using Python scripts.

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What are analytics experts looking to in 2020 with data and privacy?

2020/03/02

Logan Gordon, Simo Ahava, Astrid Illum, Abby Matchett and Sayf Sharif share insights to help you gain executive buy-in about privacy policy issues this year.

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What Is a Customer Journey & Why Does It Matter for SEO? via @HelenPollitt1

2020/03/02

Learn how to make sure your SEO strategy contributes to an effective customer journey The post What Is a Customer Journey & Why Does It Matter for SEO? via @HelenPollitt1 appeared first on Search Engine Journal .

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Soapbox: Brand authority is the most underrated marketing goal

2020/03/02

A customer will nearly always choose a brand they’ve consistently seen as an authority over a brand that impressed them once. Please visit Search Engine Land for the full article.

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Google FAQ Rich Result Guideline Update: One Markup Per Question Throughout Site

2020/03/02

Let’s say you have a large site and you have FAQs throughout the site.

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B2BMX 2020 Wrap Up: B2B Marketing Evolved

2020/03/02

Over the past 10 years that our marketing agency has been focused on B2B marketing, there have been many changes: From the advent of marketing automation and social media to the growing popularity of interactive content , ABM and influencer marketing . Staying on top of trends and best practices requires continuous innovation, education and cycles of marketing optimization.

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Google tightens FAQ markup guidelines, disallows repetition of questions and answers

2020/03/02

If you repeat the same question and answer in multiple FAQ pages on your site, you are in violation of Google’s guidelines. Please visit Search Engine Land for the full article

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Video: Aleyda Solis on remote SEO work, international SEO and YouTube optimization

2020/03/02

The international SEO superstar gives up advice on managing her SEO clients while traveling to help educate the SEO industry. Please visit Search Engine Land for the full article

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