Archive for April, 2020

How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation

2020/04/21

The new target types, Company Category and Company Growth Rate, use data from Forbes and Fortune as well as LinkedIn’s own observable, behavioral data. Please visit Search Engine Land for the full article.

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Top 12 Tips From Someone Who Has Been Working from Home for 12 Years via @ronlieback

2020/04/21

Working from home is the new norm. Here are 12 tips from 12 years of WFH experience.

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Facebook pulls back on Campaign Budget Optimization mandate

2020/04/21

Advertisers will not be required to use CBO. Please visit Search Engine Land for the full article.

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Google: HTML Noindex; Google Won’t Process Meta Robots In JavaScript

2020/04/21

Martin Splitt from Google clarified that if Google sees in the initial HTML a noindex; it won’t be able to process any meta robots changes or information from within your JavaScript. Martin said “I tested if we process changes to the meta robots in JS when the initial HTML has a noindex. We don’t.”

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Google on Navigation Menu Changes and Rankings via @martinibuster

2020/04/21

Google’s John Mueller discusses how to update navigation menus and the affect on rankings. The post Google on Navigation Menu Changes and Rankings via @martinibuster appeared first on Search Engine Journal .

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Break Free B2B Marketing: Sruthi Kumar on Creating Memorable Experiences

2020/04/21

Marketers are in the business of attracting attention.

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In major shift, Google Shopping opens up to free product listings

2020/04/21

After 8 years, Google will bring free listings into its Shopping results as part of an evolution to better compete against Amazon in product search. Please visit Search Engine Land for the full article.

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Amid the economic gloom, some hopeful indicators emerge for marketers

2020/04/21

Consumer confidence and spending have ticked up as people receive stimulus money and anticipate the lockdowns ending. Please visit Search Engine Land for the full article.

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SMX Overtime: Here’s why optimizing images in Google My Business is important

2020/04/21

SEO pro Greg Gifford explains why professionally shot, high-res photos will win over user-uploaded photos if you take the time to manage it right. Please visit Search Engine Land for the full article

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