YouTube ads pro Joe Martinez shares tips on measuring brand lift, video length, how to test TrueView ads and more. Please visit Search Engine Land for the full article.

Posted by rjonesx. As SEOs, we hold a surprising amount of influence over how the world gets its information. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower

Advertisers will soon be able to run queries on same-day impression data.

While it’s mostly news, sites from all industries can leverage Google Discover. Learn actionable takeaways from this research. The post How to Succeed in Google Discover via @abbynhamilton appeared first on Search Engine Journal .

YouTube publishers are experiencing up to 20% CPM loss due to larger ad issues related to COVID-19.

Here are three key areas of enterprise SEO to focus on, in light of COVID-19 interruptions and impact. The post SEO & COVID-19: 3 Areas of Enterprise to Focus on Right Now appeared first on Search Engine Journal .

Majority consumers are seeking uplifting YouTube content during the COVID-19 pandemic. Here’s what this means for your brand

With typical search behavior out the window, organizations should turn their focus inwards while keeping an eye out for new trends, experts say in this clip from Live with Search Engine Land. Please visit Search Engine Land for the full article.

Here’s how to think about ranking in relation to SEO decision-making, according to Mark Traphagen of seoClarity. The post How SEOs Need to Be Thinking Differently About Ranking with Mark Traphagen [PODCAST] appeared first on Search Engine Journal .

Learn how A.I. in call analytics can help you predict caller intent, measure caller tone, and drive more revenue from inbound calls