Archive for April, 2020

How to Produce Quality Titles & Meta Descriptions Automatically via @hamletbatista

2020/04/10

Here’s how you can produce quality titles and meta descriptions automatically in Google Sheets with minimal Python and JavaScript code. The post How to Produce Quality Titles & Meta Descriptions Automatically via @hamletbatista appeared first on Search Engine Journal .

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Content and coronavirus: How you can differentiate from the masses

2020/04/10

How to think about content, SEO and your customers during the crisis — and prepare for the future. Please visit Search Engine Land for the full article.

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What Safari’s 7-day cap on script-writeable storage means for PWA developers

2020/04/10

Now marketers know how their days are numbered. Please visit Search Engine Land for the full article.

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SEO in the Age of COVID-19: Organic Impacts on the Retail Industry via @tulla721

2020/04/10

Here’s how the organic performance of essential and non-essential retailers is changing as a result of COVID-19. The post SEO in the Age of COVID-19: Organic Impacts on the Retail Industry via @tulla721 appeared first on Search Engine Journal .

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Finding Focus, Peace & Joy During the Coronavirus Pandemic via @beanstalk

2020/04/10

The global Coronavirus pandemic has us all relearning how to live our day-to-day lives in a system that is learning on the fly.

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Google AdSense Explains Why Grandma Swimsuit on a Mannequin is “Sexual Content” via @martinibuster

2020/04/10

An image of a mannequin in a one-piece bathing suit caused a publisher to lose AdSense earnings. The post Google AdSense Explains Why Grandma Swimsuit on a Mannequin is “Sexual Content” via @martinibuster appeared first on Search Engine Journal .

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Digital Marketing News: Micro-Influencers See Rising Engagement, Marketers Turn to SEO During Crisis, YouTube Launches Shorts, & 4 New Pandemic…

2020/04/10

SEO will be a primary focus for marketers during the downturn, says survey Search Engine Optimization (SEO) is poised to see increased budget spending during the pandemic, according to recently-released survey results, also showing that organic and paid search were the two top performing channels among multiple industries during 2019. Marketing Land ANA: Most Brands Have Adjusted Their Creative Since COVID-19 Named A Pandemic 92 percent of marketers have made changes to their campaigns since the pandemic began, with 46 percent having reported substantial changes and 42 percent having indicated that they’ve made more moderate changes, according to newly-released survey data from the Association of National Advertisers (ANA). MediaPost People Are Spending 20% More Time in Apps During the COVID-19 Lockdowns [Report] Consumers have been spending some 20 percent more time using mobile apps since the onset of the global health crisis, with teleconferencing app Zoom the most-used business app among iOS users, accompanied by record levels of in-app spending — at $23.4 billion globally for the first quarter of 2020 — according to new report data

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As advertisers cut back, U.S. paid search spend estimate is slashed by billions

2020/04/10

eMarketer argues paid-search is more vulnerable now than in past recessions. Please visit Search Engine Land for the full article.

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SMX Overtime: 3 steps to make e-commerce faceted pages crawlable and optimizable

2020/04/10

Technical SEO pro Jill Brown offers ways retailers can add content to AJAX-generated category pages. Please visit Search Engine Land for the full article

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Track how PPC performance changed when specific COVID-19 events took place

2020/04/10

This Google Ads script overlays government actions related to the pandemic on Google Ads performance metrics. Please visit Search Engine Land for the full article.

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