Posted by MiriamEllis “When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ To this day, especially in times of disaster, I remember my mother’s words, and I am always comforted by realizing that there are still so many helpers — so many caring people in this world.” — Fred Rogers This quote is one I find myself turning to frequently these days as a local SEO. It calls to mind my irreplaceable neighborhood grocer.

Discover best practices for running a 100% remote company from the co-owners of Search Engine Journal’s parent company. The post How to Adapt Your Existing Business to Go Virtual [PODCAST] appeared first on Search Engine Journal .

This just in: B2B doesn’t have to be boring! People who are on B2B buying committees like to be entertained just as much as everyone else. They use the same social media sites as B2C consumers do, too.  Sorry to drop so many knowledge bombs in one paragraph. Take a minute to let it all sink in.

PPC and SEO are often handled separately. However, by combining these two tactics, retailers can obtain far greater business results and SERP outcomes. Please visit Search Engine Land for the full article.

A few months ago, Google launched a new feature in Google Search Console named removals.

The two new conversion goal options offer more flexibility in evaluating and optimizing conversion performance of Search and Audience Network campaigns. Please visit Search Engine Land for the full article

Google has added the ability to add a “telehealth info link” to a Google My Business listing, if the listing is a medical/doctor related office. Erica Paige shared a screen shot of this on Twitter.

Danny Sullivan from Google said that any site is able to use the SpecialAnnouncement structured data on their web sites, assuming it is used for COVID-19 or related content. I assumed it was just for official medical and health organizations but I guess I was wrong.

YouTube has lifted the monetization ban on content that is either about, or references, COVID-19. Although some exceptions apply