Google has launched a new initiative to help official health organizations, such as national health ministries and US state level agencies, to become more visible in search. Google is doing this by sharing a new document on important best practices for health organization and also adding an invite only technical support group.

A separate but thematically related survey found that only 30% of SMB owners had an SEO strategy. Please visit Search Engine Land for the full article.

Comparing optimized versus not marketplace sites during March reveals all-time record traffic day not related to algorithm shifts. Please visit Search Engine Land for the full article

Support is still in development, but site owners can add the SpecialAnnouncement data type in advance. Please visit Search Engine Land for the full article.

There are a mix of considerations, on a spectrum from idealistic to pragmatic. Please visit Search Engine Land for the full article.

Google posted a microsite with tools and resources to help small businesses during these uncertain times.

Learn how to get in the Knowledge Graph (and trigger a knowledge panel for your brand) without a Wikipedia article. The post How to Get Your Brand in Google’s Knowledge Graph Without a Wikipedia Page via @jasonmbarnard appeared first on Search Engine Journal

Paid search ad copy strategies during the coronavirus pandemic. Please visit Search Engine Land for the full article.

Discover 12 tips for staying connected with prospects and customers during the days of frayed nerves and social distancing. The post 12 Ways to Adapt Your Marketing in Times of Forced Isolation via @calalouf appeared first on Search Engine Journal .

Dawn Anderson runs an agency in the UK named Bertey, and it was named that before Google BERT came out. Her agency is actually named for her dog, which she named Bertey several years ago.