This two-step solution will help you take back valuable impression and click share from paid search competitors bidding on your branded keywords. The post A 2-Step Solution to Battle Brand Squatting in PPC via @mediaalpha appeared first on Search Engine Journal .
You can use the rel=”nofollow” or rel=”sponsored” or rel=”ugc” attributes, to “prevent the links from being followed by a crawler and from potentially impacting search rankings. Please visit Search Engine Land for the full article.
Want to know how Bing ranks web pages? Here is how Bing describes it within its own guidelines. Please visit Search Engine Land for the full article
These new Bing guidelines discuss the fundamental principles behind how Bing crawls, indexes and ranks content – make sure to review them.
Four years ago, Google began testing trending icons and results in the Google search suggestions on mobile. Some searchers really disliked it and Google enabled an opt out method for it
In his recently published eBook, Corona Marketing , Joe Pulizzi recounts how he and his wife launched the website Content Marketing Institute in 2007 at the exact time as a devastating financial crisis was beginning to unfold in the United States. “At the time, we believed things couldn’t have been bleaker,” Pulizzi writes.
How (and why) to ingrain a focus on diversity, equity and inclusion in your company’s recruiting, hiring and retainment practices. Please visit Search Engine Land for the full article
Google explains why the algorithm may rank singular and plural keywords differently. The post Why Google Ranks Singular and Plural Keywords Differently via @martinibuster appeared first on Search Engine Journal .
Google’s John Mueller said that “there is no effect in regard to SEO for Google” when it comes to if a site or page supports landscape orientation. Yes, it does matter if the page is mobile-friendly and has content on mobile-first indexing, but if you orient your phone sideways, it doesn’t matter.
SEO shouldn’t be a solo endeavor — how to break down silos and make SEO a part of every team’s toolkit. Please visit Search Engine Land for the full article.