What makes an enterprise site? How does enterprise SEO differ from traditional SEO

The web can be full of bad information about how to deal with pagination for SEO. This post attempts to clear some of that up.

It seems Google has added new search appearance filters to the Google Search Console performance reports. The filters are named “recipe gallery” and “recipe rich results.” This was shared with me by Brian Freiesleben but Google has not yet confirmed these are new.

Improving your PPC click-through rate comes down to pulling one of three levers. Read on to learn what they are and how they impact CTR. The post How Do I Improve My Click-Through Rate (CTR)?

Marketers responding to MarTech Today’s Event Participation Index give it a 30% chance that they will attend a conference this year. Please visit Search Engine Land for the full article.

Okay, marketers, here’s your content marketing challenge for the day. Your target audience includes the following: Small business owners Gamers Teachers Lifestyle bloggers Young professionals/Entrepreneurs All you have to do is come up with messaging that will resonate with each of these groups, while repurposing as much content as possible for maximum efficiency

Join us online June 23-24 (for free!) to access 40+ tactic-rich SEO and SEM sessions from leaders in search marketing technology. Please visit Search Engine Land for the full article

Friday we reported that Google was showing rich results for home pages. Well, it turned out this was “unintended” and “it’s being fixed.” Gary Illyes from Google responded to me on Twitter saying “this change was unintended and it’s being fixed.”

Insights to help you evaluate and adapt your SEO, content and PPC efforts in a rapidly changing environment.