How many words do you need to rank well? What’s the optimum length of copy for SEO? Find out about word count and SEO.

Bing Webmaster Tools just got an upgrade. Check out this quick guide on how to navigate the new Webmaster Tools user interface. The post Bing Webmaster Tools: A Visual Guide to New & Updated Features via @facan appeared first on Search Engine Journal

With Google’s new Page Experience Update coming in 2021, we’ll discuss what makes for a good page experience, how to prepare for it now, and more. Please visit Search Engine Land for the full article

The focus of Always On Influence for B2B brands is to establish and maintain relationships with business influencers through content co-creation, engagement and various types of activations that create and reinforce brand thought leadership. In fact, those strong relationships with industry experts create value for driving marketing performance across the entire customer lifecycle from awareness, to purchase to advocacy. There are many of examples of B2B brands implementing ongoing influencer programs and having impact.

Katherine Watier Ong is owner of WO Strategies and she built her first web site in 1994 but has been doing SEO for over 15 years. She started doing SEO for a non-profits, and she got hooked on SEO after an SES Chicago event..

Consumers are reemerging to a different retail landscape than they’re used to. Location data can help businesses identify and market to these audiences as they form new habits. Please visit Search Engine Land for the full article

We also discussed voice search marketing strategies. Please visit Search Engine Land for the full article.

Want your content marketing efforts to succeed? Here are the six basic elements you need to consider when launching your campaigns

Site owners may need to get permission from Instagram users before embedding their posts on a web page, according to a company statement.