Google says content cannot be optimized for Discover in the same way that it can be optimized for search results. The post Google: No Way to Optimize Content for Ranking in Google Discover via @MattGSouthern appeared first on Search Engine Journal .

Google’s John Mueller said on Twitter that links placed without any input by you is not a bad thing, often he said it is a good thing.

Here is a recap of what happened in the search forums today…

Pinterest is introducing a new ranking model to its home feed in an effort to surface certain types of content more often. The post Pinterest Updates Algorithm to Surface More Content Types via @MattGSouthern appeared first on Search Engine Journal .

Seen as a major step forward, the notice still won’t say explain why. Please visit Search Engine Land for the full article.

Google’s John Mueller said the way to make your site architecture and navigation easy and interesting is to make a “smart site structure.” This will not only help GoogleBot find your content and more interesting pages but also help users navigate and convert on your web site.

Before adopting, SEOs need to consider how long a new feature may be around for, the cost of implementation and maintenance, and whether increased visibility leads to increased revenue. Please visit Search Engine Land for the full article.

Available in App + Web properties, automate audience creation based on predicted behavior. Please visit Search Engine Land for the full article.

Purna Virji is the Senior Manager of Global Engagement at Microsoft Advertising, won the US Search Personality Award and is one of the most kind people in the industry. Her job is to share new technology at conference and events with…

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