Google’s John Mueller said that sometimes “swapping out the URL can certainly help” when that URL has been 404ed or noindexed for a while. He said “sometimes our systems are so used to a URL not “working” (noindex, 404, etc) that it can take a bit of time to get back.”

Canonicalization is when Google tries to combine any URLs together as one when it thinks there might be duplicate URLs.

Google is launching new certificates that offer a way for people to fast-track their career toward digital jobs in high-demand fields. The post Google Launches Career Certificates For High-Demand Fields via @MattGSouthern appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Earlier this week, on the August 18th webmaster office hours with John Mueller, I asked John for more details on first the Google indexing failure on August 10th and then if he can share any details on what happened last Saturday, August 15th. The short answer is that no, he cannot share anything more about either of those topics.

It was another exciting week in the search world, with this past Saturday kicking off yet another Google search ranking or indexing bug. John Mueller from Google would not give me more details on this issue…

The Marketing O’Clock team talks about Facebook’s new virtual events, Microsoft Advertising Editor’s new update, Google’s Search Console Insights for webmasters, and more. The post Facebook Helps Small Businesses with Ticketed Virtual Events & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal .

New certification will soon become a must-have third party approval. Please visit Search Engine Land for the full article.

Web Stories for WordPress is a new plugin by Google. Important SEO tips should be kept in mind for optimal Web Story performance

Squarespace, the web site builder tool, now can show data from Google Search Console within its portal. Google announced on Twitter “If you’re a Squarespace user, you can now see how people found each of your pages in Search.”