Some Google Ads accounts are doomed from reaching their potential right when they launch.

Google’s John Mueller said on Twitter there is maybe a small bandwidth savings when it comes to GoogleBot crawling your site when you use webp over jpeg image formats. But then you would only see that difference when the site is a “very image-heavy site.” So normal sites probably wouldn’t really see any bandwidth savings there.

Discover why it’s time to rethink national rankings and how we can change the way we utilize rank tracking solutions for better insights. The post Why & How You Should Rethink the Concept of ‘National’ Rankings via @gofishchris appeared first on Search Engine Journal .

Facebook is proactively announcing iOS 14’s impact to app advertisers, and putting mechanisms in place for the future of the placements.

Here’s how you can start thinking outside of the SEO box and utilize your existing technical skills to pitch and implement ideas that deliver results. The post Thinking Outside the SEO Box: How to Find Global Opportunities Now via @lorenbaker appeared first on Search Engine Journal .

Google added a new section to the supported structured data developer docs for home activities. This structured data should be used on recorded or live videos where you offer instructions on what activities, like fitness classes and so on, to do from your home.

What will successful B2B influencer marketing look like in a post-pandemic world, and what can marketers do today to be ready? Here are 10 quotes from some of the best in the B2B influencer marketing business to inspire your marketing today and to prepare for the eventual post-pandemic landscape. 1 — Rani Mani of Adobe For Rani Mani , head of social influencer enablement at Adobe*, reaching out to uncover the heartfelt motivations, challenges, and aspirations of B2B influencers can be a great way to start building a long-lasting  marketing relationship.

WordPress sitemap bug discovered.

Google just added new search development documents for this structured data type. Please visit Search Engine Land for the full article.