These 25 examples of impressive and creative 404 error pages will inspire you to engage, rather than enrage, your visitors. The post The Best 404 Pages: 37 Examples You Need to See via @annaleacrowe appeared first on Search Engine Journal .

Identifying and answering searchers’ questions should be a key component of any SEO strategy. Read on to learn how to do it the right way

With call volume on the rise, these platforms give marketers more ways to connect the digital experience to over-the-phone. Please visit Search Engine Land for the full article

“Is it just me or have things been a little too quiet recently,” said on SEO at WebmasterWorld. That is the feeling recently since we saw a couple search ranking (or indexing) bugs a couple of weeks ago and it has been 3 months and 22 days since the last core update, the Google May 2020 Core update was on May 4th.

This analysis paints a picture of what a modern travel sector SERP looks like – with correlative data to measure against. The post What We Learned from Analyzing 98,863 Ranked URLs in Travel via @TaylorDanRW appeared first on Search Engine Journal .

What will it take in 2021 for B2B marketers to break through the mundane and reach the sublime? Post-pandemic success isn’t likely to come for those who settle for the same old B2B marketing efforts, even if some do have a lengthy track-record . Looking ahead to an as-yet unknown new B2B marketing landscape can be a bit of a guessing game, however examining powerful award-winning marketing efforts can at least offer us a glimpse of how imaginative storytelling on a global scale is likely to play a greater role in what eventually emerges.

Bing does not want to index and show search results for low quality, spammy or manipulative content. Please visit Search Engine Land for the full article

Kevin Webster shared this screen shot of a Google search result snippet. The snippet says “4 topics include” and then shows those four topics. It pulled from the header tags on the page he said.

For back to school season, know that virtual and online schooling is top of mind, and parents are leveraging search to know and do more. Please visit Search Engine Land for the full article.

Fairly recently Google told us we should not expect to see a filter to see featured snippet related data in our performance reports in Search Console. But then we saw the that Google started showing #:~:text= url parameters in the reports for image results and now Glenn Gabe is seeing them for web results.