“Our children can be our greatest teachers if we are humble enough to receive their lessons.” Wise words from author Bryant McGill . These last few months of lockdown, while challenging, have brought forth some very inspiring lessons from my almost 3 year old that I hope can inspire you: His fearless attitude, his openness to learning, his inquisitive nature and his no-yielding passion for everything he does. Be Fearless Unless we’re talking about cooked carrots, my little guy is about as fearless as they come.

Why author and site reputation, completeness of content, transparency of authorship and negativity are important to watch. Please visit Search Engine Land for the full article.

SEO community offers candid feedback on advice given by Google’s John Mueller.

With close variant taking the place of broad match, limiting keywords isn’t enough for keeping query-to-keyword matches tight. Please visit Search Engine Land for the full article.

If you were lucky enough to get into the Google Virtual Webmaster Unconference that became sold out within hours, then make sure you check your email to fill out the confirmation. If you do not fill it out, your spot may be given up to those on the waitlist trying to get in.

The pandemic has forever changed the way businesses operate. Learn what’s next for the industry and how SEO agencies can evolve in the new context.

On Friday Google posted a new blog post about an old feature that confused some in thinking what Google was talking about was new. In short, Google told me the reason the company posted about it was because they wanted to remind retailers before the holiday season of these controls but confirmed there were no new features being launched on Friday.

Google’s John Mueller said on Reddit that links from Wikipedia not only have no SEO value but also those links “will do nothing for your site” from a Google search perspective. In fact, John said all you are doing is “creating extra work for the Wikipedia maintainers who will remove your link drops.”

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