Google’s John Mueller said on Twitter that “speed is complex & sometimes confusing” and there are so many tools and metrics out there that you can look at. He said that Google “focused on the Core Web Vitals, which have 3 main metrics.” So maybe you should too

Google introduces support for the regionsAllowed structured data property for video.

Since August 10th or so, there has been a number of publishers complaining that the traffic Google sends them via Google Discover has dropped off the cliff. The complaints have not subsided yet and some feel it has to do with the Google Search glitch on August 10th. Google did say they are investigating it but we have not hear back from them on the topic

Artificial intelligence is changing SEO. Here’s what you’ll need to do to optimize for machine learning and terminate the competition. The post How Machine Learning Is Changing SEO & How to Adapt via @wburton27 appeared first on Search Engine Journal .

Return on ad spend (or ROAS) is an important – yet often overlooked – quality metric in PPC. Here are seven ways to use it. The post How to Calculate Your ROAS & Ways to Use It via @coreydmorris appeared first on Search Engine Journal .

The best social media campaigns have one thing in common – they engage people.

Most of you know by now that Google generally treats affiliate links as nofollowed links. That means that most affiliate links do not pass any link signals. This isn’t news really, I mean, Google has been doing this since the super early days of its link spam prevention methods.

What’s new at YouTube, and how are B2B marketers using the world’s largest video platform in creative and engaging campaigns? Let’s take a look! Google’s omnipresent YouTube brought in revenue of over $15 billion in 2019, has over two billion monthly active users (MAUs), and by some estimates is considered as the world’s number two search engine, making it nearly inescapable for B2B marketers seeking to host and promote video content. While not necessarily out of this world, YouTube’s orbit casts a wide swath in the B2B marketing universe

This script will show you the daily percentage of clicks going to search terms that Google doesn’t report. Please visit Search Engine Land for the full article.

Google says site owners shouldn’t expect search rankings to bounce back to previous levels after making a recovery from a manual penalty. The post Google: Don’t Expect Same Rankings After Manual Action Recovery via @MattGSouthern appeared first on Search Engine Journal .