Here is a recap of what happened in the search forums today…

Since 2014 we have seen signs that Apple is testing the waters of building its own web crawler and search engine. Yes, this has been going on for more than six years. But now, Apple might be launching something in search, beyond Siri on iOS and Spotlight on MacOS, to the public.

It’s designed for small companies with between 3 and 20 employees. Please visit Search Engine Land for the full article.

Google Sheets is a go-to tool for SEO professionals. Why not use add-ons to save time and simplify tasks? Check out 10 add-ons to try.

On Monday, Google lists a bunch of SEO tips for e-commerce sites to get ready for the upcoming Black Friday sales day. One of those tips is to use the request indexing tool, but that tool was temporarily suspended and we do not know when it will come back.

The Custom report builder will feel a bit more like Data Studio. Please visit Search Engine Land for the full article

Not all ecommerce SEO problems require complex solutions. Learn five common SEO issues hounding ecommerce websites and the best ways to address them fast

It’s high time for companies to reconsider a more integrated approach to deploying SEO with CRO.

Restaurants and hotels have been hit especially hard during COVID-19.

How Google leverages BERT depends on the use of the term ‘Passage Indexing’ (although it’s identified as a ranking update). Please visit Search Engine Land for the full article.