Looking to identify what you really need from your SEO team? This framework will help you in establishing your ideal SEO resource stack.

SMX speaker Amy Bishop shares insights on Facebook’s learning curve and testing strategies. Please visit Search Engine Land for the full article

We go way back to discuss how SEO has changed over the years. Please visit Search Engine Land for the full article

Five search marketers share their perspectives on the December 2020 Google Core Algorithm Update. The post Google December 2020 Core Update Insights via @martinibuster appeared first on Search Engine Journal .

6 events, actionable tactics, affordable for all marketers Please visit Search Engine Land for the full article.

Posted by R0bin_L0rd Preface The first half of this post is a quick rundown of some of the standard ways in which your conversions could be going awry. The second half of this post — everything after “How to filter conversions with Tag Manager” is an advanced way of intelligently filtering conversions using Tag Manager and cookies. If you’re confident you’ve already covered your bases, feel free just to skip to the advanced section , I just feel it’s important to go through some of the basic stuff before diving into more complex solutions.

Google announced a new augmented reality feature that is now supported in search – trying on make up. Since people really don’t want to try it on in a store, Google Search lets you try it on virtually in the search results.

Google’s John Mueller said on Twitter that Google Search does not prioritize crawling, indexing, or ranking by platform used. So if you use WordPress, Wix, Movable Type or something completely custom – Google won’t really directly care.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…