There’s no need to reinvent the wheel. Check out awesome social media campaigns from 2020 for insight and inspiration for your campaigns in 2021.

What’s the difference between high-quality links and low-quality links? Learn where to look for high-quality links to your site and which sites to avoid

With a new, modern experience, Google says the redesign is easier to read and use. Please visit Search Engine Land for the full article.

Chrome 88 allows you to view your site’s LCP, FIP, and CLS data in dev tools.

2021 Edelman Trust Barometer: Plague of mistrust follows COVID-19 After a year of unprecedented disaster and turbulence – the Covid-19 pandemic and economic crisis, the global outcry over systemic racism and political instability – the 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust of societal institutions and leaders around the world. Edelman What Are B2B Marketing Leaders Measuring: Five Key Takeaways from Forrester’s SiriusDecisions 2020 Metrics Study Forrester’s study asked worldwide B2B leaders which metrics appear on their company’s top-level dashboards.

The new form and options are much more detailed now, compared to the old method. Please visit Search Engine Land for the full article.

Google announced an agreement to begin paying French news organizations for use of their content in Google News. The post Google Agrees to Pay French News Publishers for Content via @martinibuster appeared first on Search Engine Journal .

This comes after Google signs an agreement with French publishers to pay for some content. Please visit Search Engine Land for the full article.

Mike Blumenthal posted about two changes to review summaries within the Google local listings. Review summaries are “three abbreviated sentences that attempt to capture a snapshot of your business,” Mike said