Archive for January, 2021

Google Continues Injecting Links Into Featured Snippets

2021/01/20

Last November, I reported that Google was testing showing links in a featured snippet that links not to the featured snippet site but to a third-party web site. Well, Google has continued that test and here is another example.

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Are Super Bowl Ads Worth the Money or is YouTube an Alternative? via @gregjarboe

2021/01/20

Is it still worth it to invest in Super Bowl ads in 2021? Find out here, and learn why YouTube is a good alternative. The post Are Super Bowl Ads Worth the Money or is YouTube an Alternative

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5 Secrets to Getting the Most Out of Agencies [Webinar] via @brentcsutoras

2021/01/20

Learn how to build a productive relationship with your agency and the warning signs to look out for when hiring one on our next webinar. The post 5 Secrets to Getting the Most Out of Agencies [Webinar] via @brentcsutoras appeared first on Search Engine Journal .

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5 Inspiring Reasons For B2B Marketing Optimism in 2021

2021/01/20

How can the intense brightness that often follows humankind’s darkest moments help us achieve greater team unity and newfound marketing energy, gratitude and strength? As the pandemic marches on into its second year, B2B marketers looking to rise above despair and make this a brighter and more successful year can look especially to the five reasons we’ve gathered here for being optimistic about the many positive opportunities and experiences that 2021 holds in store

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Google Crawl Stats Report Can Handle Additional Types Of Crawls

2021/01/20

Google has noted that it has updated the already updated Crawl Stats report to handle “additional types of crawls.” Google wrote “the crawl stats report has increased its reporting coverage for additional types of crawls.”

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Google: Best To Put Structured Data On The Page, Not Using Google Tag Manager

2021/01/20

Google’s John Mueller said on Twitter that it is best to implement your structured data on the page itself and not use Google Tag Manager to implement your structured data.

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Google: There’s No Timeframe For Out Of Stock Product Pages Soft 404ing

2021/01/20

Google’s John Mueller said that there is no specific timeframe for when an out of stock product page on your e-commerce site will end up resulting in a soft 404 in Google Search. A soft 404 is when Google thinks a page should return a 404 server status code but technically is not.

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Daily Search Forum Recap: January 19, 2021

2021/01/20

Here is a recap of what happened in the search forums today…

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Dealing With "This Is The Way Our Old SEO Did It"

2021/01/19

They say in business, one way to ensure your long-term failure, is to use the line “we’ve always done it this way.” Maybe the same is true for SEO? Esben Rasmussen, an SEO, posted on Twitter “I am just in an uphill struggle with a global IT department of a big company “Our old SEO told us we could do it this way, so we are not changing this.”

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