Google has launched a brand new performance report just for Google News publishers within Google Search Console. Only Google News publishers should be able to see it, like only those who get Google Discover traffic can see the Discover performance report

If you are too focused on one specific area of your website, you can be missing out on other areas that need your attention. Being too laser focused, in any area, can cause you to lose sight of the larger picture and can end up hurting you in the long run. This is good generic advice and good SEO advice

Posted by Rachel.Vandernick If 2020 taught us anything, it’s that you can’t predict the future of tourism. Unlike nearly any other industry, tourism is simultaneously dictated by a number of factors including consumer proclivity, weather and climate, global economics, and government. Travel was undoubtedly one of the hardest hit sectors in the 2020 shutdowns, which affected every business domain from the largest destination marketing organizations (DMOs) to local small businesses that thrive on the foot traffic tourism normally brings.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

YouTube is adding a new metric that allows creators to analyze the performance of a video within the first 24 hours after publishing. The post YouTube Analytics Adds ‘First 24 Hours’ Metric via @MattGSouthern appeared first on Search Engine Journal .

There is some speculation in certain SEO groups and forums that Google has launched a new algorithm that is better than BERT and RankBrain named SMITH.

When Google announced the launch date of the Google Page Experience Update it also said that they may launch a label or indicator in the search results to convey to the searcher which pages do well with those metrics. We saw Google testing this icon a while back as well. But keep in mind, this indicator may never launch

This year we’re offering topic-specific events that offer attendees guided learning paths for becoming sharper marketers. Please visit Search Engine Land for the full article.

Instead of making SEO an afterthought, “building SEO into the product” means developing it with SEO in mind.

Targeting the perfect audience means less advertising costs and better marketing success. Here are steps to creating the Facebook Ad audience for your business.