Posted by CassandraLeeanne Backlinks continue to be especially valuable for SEO, acting as a signal to search engines that vouches for both the value of your content and the worthiness of your website. In measuring the success of your backlink efforts and informing your future SEO priorities, the data matters. Depending on the tool you use, your results can vary greatly and — in this case — the more data the better

Make sure you are paying attention to the local service ads option with Google Ads, even if it is not yet available for your industry. Please visit Search Engine Land for the full article

What if you do not charge for do-follow links but you do charge for the time for link outreach or the time to review and publish that piece of content, that happens to have a do-follow link. Is that type of link an unnatural link and against Google’s webmaster guidelines?

Filter Link Extensions give advertisers more visibility and the opportunity to tell customers more about their business offerings. Please visit Search Engine Land for the full article.

Twitter introduced a community-driven program called Birdwatch for identifying and labeling misinformation. Currently accepting applications to participate. The post Twitter Announces Birdwatch – Volunteer Program Against Misinformation via @martinibuster appeared first on Search Engine Journal

John Mueller of Google was asked by Michael Lewittes if those news websites you see overlay those call to actions asking you to sign up for their newsletter before seeing the content see harm in their Google rankings because of those actions. And yes, John Mueller said they would see the wrath of the mobile interstitial penalty.

Google has added updated its product structured data documentation document to include details around price drop enhancements. There is a new section named “price drop” that explains that Google “automatically calculates the price drop.”

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

On Friday afternoon, Google announced the beginning of the rollout of its new mobile search results design. I now see this new design and I wanted to share some side by side comparisons of the old versus the new design for queries