Archive for February, 2021

Daily Search Forum Recap: February 12, 2021

2021/02/13

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

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Google My Business & Local SEO in 2021 [Podcast]

2021/02/12

On today’s Search Engine Journal Show LIVE, Loren Baker and Greg Gifford will be going over what’s important and what’s changing for Google My Business and Local Search in 2021. First off, they discuss the recent add-ons for Google My Business for auto dealers when it comes to inventory. Second, the ability to sync Google My Business and Google Merchant Center to highlight products available at different locations.

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Google Image Search Update Reduces Duplicate Images (November 2020)

2021/02/12

Google announced it rolled out a Google Image Search algorithm update in November 2020 aimed at reducing duplicate images in the search results, to instead show “relevant yet visually distinct” images.

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GMB Messaging for Desktop Now Rolling Out via @RebekahDunne

2021/02/12

Google My Business is rolling out Messaging for desktop users.

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Microsoft Ads to Replace Manual with Enhanced CPC & This Week’s Digital Marketing News [PODCAST]

2021/02/12

The Marketing O’Clock team discusses Microsoft Advertising’s plan to switch over to Enhanced CPC, Google’s 12 new manual penalty types, and more! The post Microsoft Ads to Replace Manual with Enhanced CPC & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal .

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Google Passage Ranking Is Live In The US English Results

2021/02/12

The day we have been waiting for has come on Wednesday, February 10th – passage ranking (formerly known as passage indexing) is live in the US English search results.

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Pinterest Closes In On TikTok & Snapchat with +37% Monthly Users via @RebekahDunne

2021/02/12

Pinterest continues to build its audience and add features to help marketers connect with Pinners as monthly active use and revenue grow. The post Pinterest Closes In On TikTok & Snapchat with +37% Monthly Users via @RebekahDunne appeared first on Search Engine Journal .

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Search Buzz Video Recap: Google Passage Ranking Live, Search & Image Algo Updates, News/Discover Manual Actions & Dark Theme

2021/02/12

This was one heck of a busy week, so sit back, get a drink and enjoy the show (okay, it won’t be that exciting of a show but you should still subscribe and smash that like button)…

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Subdomains vs. Subfolders: Which Is Better for SEO & Why? via @martinibuster

2021/02/12

The use of a subdomain or a subfolder has SEO, user experience, and other implications. Learn how to make the right choice. The post Subdomains vs

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What Is Quality Score & Why It Matters via @siliconvallaeys

2021/02/12

Here’s why Google uses Quality Score for PPC, how Quality Score is calculated, why it matters, and how you can improve your score.

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