Here is a recap of what happened in the search forums today…

In the beginning of this year, Google added a page around the 3D and AR Early Adopters Program, that page was recently taken down. Google said it has “removed the page about joining the 3D and AR Early Adopters Program.” It was removed because “the program is no longer accepting submissions.”

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Evergreen content isn’t immortal. Here’s why the idea of evergreen content is a myth and what you need to do to keep it alive. The post Evergreen Content Myths & How to Keep It Alive Longer via @thatbberg appeared first on Search Engine Journal

Maximize your paid search resources, connect with B2B buyers, and improve ROI with these PPC tips for technology brands. The post 5 PPC Tips for Technology Companies via @brookeosmundson appeared first on Search Engine Journal

There are some early signs from both the SEO community and the tracker tools that there is a big Google search ranking algorithm update going on.

This lightning round edition answers 3 reader questions on HTML and coding issues. Learn about button text, how many links are too much, and more.

Why write jokes about marketing?  Why write, to be specific, 101 jokes about marketing over the last five years? I came to marketing from the comedy world, and was genuinely surprised back then at how little personality there was in B2B content. Back in 2015, people were still asking whether B2B marketing could be funny — whether it would torpedo a serious brand to come out with humorous content.

Google Search Console’s Coverage reporting only allows one thousand row exports, which limits the ability to see pattens on larger-scale sites. Please visit Search Engine Land for the full article.

Google is once again testing infinite scroll on the mobile search results. We’ve seen numerous tests of infinite scroll, including on desktop results