Plus, how ad design impacts sales Please visit Search Engine Land for the full article.

A new search platform gains $40 million Series B funding.

Does it matter if you put the rel attribute in your HTML link before the link or after it? The answer is no. You can put the attribute in your HTML link where you want

Share of voice is an essential metric for tracking SEO performance. Discover how to gauge your brand’s prominence in more than one city with Semrush. The post How to Measure Share of Voice in Multiple Cities via @semrush appeared first on Search Engine Journal .

Google’s John Mueller said once again that Google does use the words in the URL as a ranking factor. But John explained that this is a “very very lightweight factor.” John added that it becomes even less of a factor once the content is indexed.

Posted by cml63 One of the great things about doing SEO at an agency is that you’re constantly working on different projects you might not have had the opportunity to explore before. Being an SEO agency-side allows you to see such a large variety of sites that it gives you a more holistic perspective on the algorithm, and to work with all kinds of unique problems and implementations. This year, one of the most interesting projects that we worked on at Go Fish Digital revolved around helping a large media company break into Google’s Top Stories for major single-day events.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Google Chrome’s Incognito Mode is at the forefront of a $5 billion class-action lawsuit which alleges users are being tracked during private browsing sessions. The post Google to Face $5B Lawsuit Over Tracking Users in Incognito Mode via @MattGSouthern appeared first on Search Engine Journal .

Aleyda Solis posted a poll on Twitter asking SEOs if SEO “easier, more difficult or as difficult as 5 years ago to achieve results/goals in the SEO processes you work on?” Over 1,000 results came in and 60% of SEOs say it is harder now to do SEO than it was five years ago.

YouTube creators now have access to new metrics about video views, and the Studio Mobile app is getting refreshed with efficient ways to view data.