In her new role, the veteran PPC journalist and former Third Door Media editor-in-chief will be helping marketers learn about Google Ads’ products and policies. Please visit Search Engine Land for the full article.
2021/03/01
In her new role, the veteran PPC journalist and former Third Door Media editor-in-chief will be helping marketers learn about Google Ads’ products and policies. Please visit Search Engine Land for the full article.
It is the nature of marketers to continuously evaluate the effectiveness of their efforts. The problem with this approach to marketing optimization is that it assumes effective execution of marketing strategies, which we all know, is often not the case. Poor execution is as often at fault of poor performance as the effectiveness or appropriateness of the tactic.
Keeping track of what people say about your brand online is key.
Google My Business is critical for local search visibility. Read on to learn how to delete or merge duplicate GMB listings
We saw Google testing a search refinement feature named “see results that mention” on the right side bar. But now, as captured by Brian Freiesleben, Google is testing it on the left side. This seems to go with the side bar design Google has been slowly rolling out to more and more queries.
Join our webinar and learn a proven ecommerce strategy to generate more qualified organic traffic and convert more sales with simple plug-ins.
Join us online at SMX Create, April 13, to learn how amazing content can drive awareness, traffic, conversions, and sales. Please visit Search Engine Land for the full article.
Plus, pitch to speak at SMX Please visit Search Engine Land for the full article.
We also spoke about ego ranking, how to help your clients write content and much more. Please visit Search Engine Land for the full article
Posted by Dr-Pete On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. Here’s a two-week view (February 10-23): Here’s a 60-day view, highlighting this historic low-point in our 10K-keyword data set: I could take the graph back further, but let’s cut to the chase — this is the lowest prevalence rate of Featured Snippets in our data set since we started collecting reliable data in the summer of 2015. Are we losing our minds