Similar to Google’s certification program for online pharmacies, this is another layer of protection for consumers and another step for healthcare advertisers. Please visit Search Engine Land for the full article.

Advertisers are still able to use tCPA and tROAS, but later this year, these options will only appear with Maximize Conversions and Maximize Conversion Value, respectively. Please visit Search Engine Land for the full article.

Google added a new keyboard shortcut to help users more quickly jump their cursor in the search entry box. If you do a search on Google.com and start typing afterwards, Google will prompt you about this keyboard shortcut that reads “Press [/] to jump to the search box.”

Join us online — June 15-16 — for the premier training opportunity for elite search marketers.

And why you should use social media as a key component of your negotiation research Please visit Search Engine Land for the full article.

Here is a roundup of the impact of Google’s most recent algorithm update that touched down on April 8, 2021.

Monetizable live audio rooms, advanced AI tools and native integration of podcasts brings social audio to Facebook The post Facebook Announces Social Audio that Goes Beyond Clubhouse appeared first on Search Engine Journal .

Google’s John Mueller was asked “are seals a good way to improve the E-A-T of a website” By seals, the user means trust seals, like BBB seals, security seals, certification seals, anything that conveys a form of trust on the website. John Mueller basically implied no.

Employee churn can take a toll on agency resources.

John Mueller of Google was asked another interesting question in this Friday’s SEO hangout. The question was, do you need to optimize your whole website if you only care to have one URL, one page, on that whole website to rank well? The answer was not necessarily but it does help the one page to rank if the other pages on the site are optimized