Having match rate data upfront can help to contextualize performance expectations.

Facebook CEO Mark Zuckerberg shares details about new features coming to Instagram that will allow creators to get paid for their content. The post Instagram to Add New Ways For Creators to Make Money appeared first on Search Engine Journal .

Google has released version 7.0 of the Google Ads API.

How does affiliate marketing tie in to SEO? More than you’d think

In addition to a decrease in overall metrics, some marketers reported a decline in the performance of lookalike audiences. Please visit Search Engine Land for the full article.

One industry influencer has twice posted studies claiming that fewer clicks are going to organic webpages.

Get your page speed, crawling, and all 11 important parts of SEO right for greater online visibility and higher search rankings. The post The 11 Most Important Parts of SEO You Need to Get Right appeared first on Search Engine Journal .

Ever wonder how some Twitter accounts drive engagement effortlessly? They’re doing these 10 things for tweets that stand out from the crowd! The post How to Be a Top Tweeter: 10 Tips That Will Get Your Tweets Noticed appeared first on Search Engine Journal .

Google’s Paul Bakaus, he is very involved in web stories these days, said on Twitter that at Google “we don’t generally ’suspend’ sites, and when you fix issues, you are always eligible to reappear.” Truth is, and I posted this reminder before, Google Discover is impacted by core updates and requires a higher level of all those good E-A-Ts we talk about.

Google updates in-SERP travel planning tools as well Please visit Search Engine Land for the full article.