Archive for May, 2021

New From Google Marketing Live: Hotel Ads, Local Ad Campaigns, Product Feeds, Customer Match & More

2021/05/29

Google announced a slew of new features and tools at its Google Marketing Livestream event yesterday.

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6 Months Since The Last Google Core Update, Google Will Announce When A New Update Is Released

2021/05/29

It is just about six months since the last Google core update (5 weeks and 25 days) since the December 2020 core update. We have not had a core update in all of 2021. And no, Google did not release any official core update this year, despite all those unconfirmed updates

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Google Podcast: Deeper Insight Into Serving & More Fun Tidbits

2021/05/28

I have to say, I love these Search Off The Record podcasts because they always contain really useful details on how Google Search works and the hosts are always fun to listen to, when they chat together. In this episode we have the regulars John Mueller, Martin Splitt, and Gary Illyes but Daniel Waisberg joined in this week.

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Daily Search Forum Recap: May 28, 2021

2021/05/28

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

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Google Search Advocates Aren’t Suppose To Know About Ranking Anymore

2021/05/28

Martin Splitt from Google said something I found very interesting in his video hangout from the other day.

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New Ad Types for LinkedIn Advertisers & More Digital Marketing News via @sejournal, @shepzirnheld

2021/05/28

This week, LinkedIn announced event ads and the option to boost organic posts from businesses’ profiles. Plus, everything announced at the Snap Partner Summit. The post New Ad Types for LinkedIn Advertisers & More Digital Marketing News appeared first on Search Engine Journal

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How Often Should You Perform Technical Website Crawls for SEO? via @sejournal, @HelenPollitt1

2021/05/28

There is no one-size-fits-all schedule for technical website crawls.

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Search News Buzz Video Recap: Google Search May Updates, Featured Snippet Testing, Fewer Manual Actions & Google Ads News

2021/05/28

This week, we reported on another Google Search algorithm update, but only one, it was on May 22nd and it seemed really big. Google did not release a broad core update in 2021, but it will announce a future update when it is ready.

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How and why you should pause paid search (for science)

2021/05/28

With the right structure and parameters, pausing paid search can be an invaluable source of data for PPC professionals.

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