This is the first time Google illustrated what different types of traffic drops look like. Please visit Search Engine Land for the full article.

There are secrets to building a good SEO agency-client relationship. Learn how to grow, nurture, and get the most out of this partnership. The post How to Work With an SEO Agency (And Secrets They Won’t Tell You) appeared first on Search Engine Journal

Google’s John Mueller was asked if a core update can have the people also ask (PAA) results show up more or less often. John said yes, it can, just like it can with rich results and featured snippets.

Google Ads plans to expand the scope of the project after the initial pilot to include more policy types. Please visit Search Engine Land for the full article.

Discover how leveraging first-party data can inform your SEO strategy and drive more profitable and sustainable revenue. The post Why First-Party Data Should Lead Your Organic Search Strategy appeared first on Search Engine Journal .

B2B marketers have been pushing for personalized content for a good long while. Now we’re also trying to humanize content — to make the case that B2B buyers are human beings who want to connect with other humans on an emotional level

Google’s John Mueller explains the factors that influence how many pages from a site get crawled… and why some pages are not crawled The post Why GoogleBot Doesn’t Crawl Enough Pages on Some Sites appeared first on Search Engine Journal .

And, the Marketoonist provides some perspective on what consumers really care about. Please visit Search Engine Land for the full article.

After five years of Google showing the AMP lightening bolt icon for AMP pages in the mobile results – it is now gone. Please visit Search Engine Land for the full article

Google announced a new feature to quickly delete the last 15 minutes of your search history. So if you do something in search that you rather not let others see if they stumble on your search history, you can quickly delete that last 15 minutes of search history.