Migrations and mergers can be unpredictable. Here’s how to identify and prioritize your most valuable pages for your new site. Please visit Search Engine Land for the full article

Make sure your next site migration goes smoothly. Register for this webinar and learn how to avoid common pitfalls that can hurt your SEO efforts.

Link building using coupons can be tricky but worth it. Learn how to drive traffic, build links & improve your search ranking with them here. The post Coupon Link Building for Ecommerce: A Step-by-Step Guide appeared first on Search Engine Journal

Secure your $149 All Access pass now — or bundle with a live two-day workshop for just $289! Please visit Search Engine Land for the full article.

Looking for inspiration and new insight to forge new B2B marketing success as we drive ahead to 2022? Today is National Book Lovers Day, and to celebrate the occasion we’re taking a look at 10 forthcoming or recently-published books that offer an array of fascinating tactics, tips, case studies, and other insight from some of the industry’s top business marketers and subject matter experts. Let’s turn the page and jump right in for #NationalBookLoversDay

Plus, Facebook bans researchers looking into political ads Please visit Search Engine Land for the full article.

Google’s John Mueller offers insights into regular quality evaluations and describes what can trigger a sitewide quality re-evaluation The post How to Trigger a Sitewide Quality Re-evaluation?

What a treat to experience three days of deep learning at MozCon Virtual 2021 with some of the world’s most respected digital marketing professionals . While only one of the sessions was specifically focused on local business strategy, it’s my local SEO bias to see everything through that lens

Google’s John Mueller explains how ranking changes can be attributed to page speed but core updates were separate things The post Page Speed and Google June-July 2021 Core Algo Updates appeared first on Search Engine Journal .

Google’s John Mueller states that customer reviews are still not taken into account when it comes to web search results. The post Google: Customer Reviews Not A Signal For Web Search appeared first on Search Engine Journal .