Archive for August, 2021

This is Lindsay, my force of a human

2021/08/04

I wanted to write a bit about my partner Lindsay Aranoff and why I’m so grateful we found each other. I could talk about the stuff you could discover from the internet (inaugural Global Shaper with the World Economic Forum, curator of a TEDxKids event in Canada, co-founder of a company with the CTO of Amazon), but you could find all that out yourself. Lindsay looks for the chance to fight for the underdog and people that have less power

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5 Social Media Strategies You Can Use to Boost Your SEO via @sejournal, @marktraphagen

2021/08/04

Social media marketing can and should be a valuable ally of SEO. Here are 5 social strategies that can help support SEO performance. The post 5 Social Media Strategies You Can Use to Boost Your SEO appeared first on Search Engine Journal

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Meet Make Every feature Binary: Bing’s sparse neural network for improved search relevance

2021/08/04

MEB helps Bing get closer to search intent by understanding relationships beyond pure semantics. Please visit Search Engine Land for the full article.

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30 Social Media Metrics That Matter Throughout the Customer Journey via @sejournal, @gregjarboe

2021/08/04

Deciding which social media metrics matter at different stages of the customer journey requires time and thought. Read about some important ones to consider here

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A new way to approach your PPC personas: Learning from the sales process to limit waste and accelerate ROI

2021/08/04

By splitting your personas into buyer types, you’ll have more targeted messaging and higher conversions. Please visit Search Engine Land for the full article.

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A Complete Guide to Updating Content for Maximum SEO Value via @sejournal, @cesare_nick

2021/08/04

Search is not a single-player game. Learn how to update content to keep it ranking at the top of the SERPs

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What 5 Recent Search Marketing Changes Mean For B2B Marketers

2021/08/04

How can B2B marketers adapt to the latest changes in search engine marketing? Google, Bing, and other search engines have continued to refine their services, bringing changes that B2B marketers need to be aware of.

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Do you follow the Google guidelines?; Wednesday’s daily brief

2021/08/04

Also, Target impression share in Microsoft Advertising grows. Please visit Search Engine Land for the full article.

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Google Removes The Rich Result Type From The Performance Reports

2021/08/04

Google has removed the generic rich result type from the Google Search Console performance reports and API. Google told us this was going away back in May and today it is now officially gone.

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