Content audits: the brief report generated as part of your pitching process and then forgotten about, or perhaps a small section of your broader SEO audit. These two words will mean different things to different marketers, and the time you assign to this project will also vary depending on how much value you put into your content strategy. It’s true that copywriting and content marketing fall under the umbrella of SEO, but if you want to get the most out of your efforts, you need to look at content creation as a department all its own

Microsoft Bing has a box and section in its search results named “did you know.” It seems Bing shows more study help sections in this box.

John Mueller of Google said on Reddit the other day that generally speaking he has seen that it is faster for sites to return to the Google search results after experiencing site downtime than it takes for the pages to drop out of the Google search results.

Twitter is improving the way it keeps users informed about trending topics via a collaboration with The Associated Press and Reuters. The post Twitter Adds More Context to Trending Topics appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today…

Aleyda Solis posted a Twitter poll last week after Google published its suggestions around the link spam update and nofollow vs rel sponsored attributes. The poll showed that SEOs are very split around how they will or will not handle sponsored links.

The Google Search Console Performance report API does not include Google Discover data. We’ve known that for a while

Google’s ability to semantically understand context helps users get their queries answered. But how can you optimize for [blank]

Here’s how Lionbridge leveraged content-driven, voice optimization strategies to grow its featured snippet count from 0.7% up to 27%. The post How Lionbridge Voice-Optimized Its Way to a 3,800% Featured Snippet Growth appeared first on Search Engine Journal .