Archive for September, 2021

“About this advertiser” initiative now includes Advertisers Pages for Google Ads

2021/09/22

The advertiser page gives PPC experts the opportunity to show the integrity of their advertising to users but also leaves a trail of previous advertisements. Please visit Search Engine Land for the full article.

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5 Fresh Features: What LinkedIn’s New Learning Hub, Ratings & Reviews, Live Events & Page Article Updates Mean for B2B Marketers

2021/09/22

What do B2B marketers need to know about LinkedIn’s* new full-length articles, profile ratings and reviews, Live Events, Learning Hub skill-building platform, and updated accessibility features? The world’s largest professional social media platform — with more than 774 million users — has rolled out an impressive assortment of new features throughout 2021, including five recent additions that bring a goldmine of new opportunities for B2B marketers.

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Staying virtual; Wednesday’s daily brief

2021/09/22

Plus, how to set up Google Analytics 4 using Google Tag Manager. Please visit Search Engine Land for the full article.

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Google rolls out ticket booking links, ‘Things to do’ ads and an eco-certified badge for hotels

2021/09/22

Google’s new travel and leisure products are meant to help businesses bounce back after over a year and a half of disruption. Please visit Search Engine Land for the full article.

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Google: Self-Referential Canonicals Help Clean Up Small SEO Mistakes

2021/09/21

Google’s John Mueller said that using self-referential canonicals is a good way to clean up small SEO mistakes. He was asked about it on Reddit, about the difference between self-referential canonicals and normal canonicals

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Daily Search Forum Recap: September 21, 2021

2021/09/21

Here is a recap of what happened in the search forums today…

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Firefox Testing Bing As Default Search Engine

2021/09/21

Mozilla, the company behind the Firefox browser, is testing setting the default search engine to Microsoft Bing for 1% of its users. Mozilla said Sept 6, 2021 1% of the Desktop user base will be experimenting with Bing as the default search engine. The study will last into early 2022, likely wrapping up by the end of January

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How to Avoid Costly WCAG, ADA & 508 Accessibility Penalties via @sejournal, @makhyan

2021/09/21

Creating or updating a site to reach the point of accessibility should be a priority for all businesses.

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Google: You Don’t Need Reviews To Use Product Schema For Product Rich Results

2021/09/21

Google’s John Mueller confirmed that even if you do not have reviews on your product landing pages, you can still use product structured markup/schema on your product pages and gain product rich results in the Google search results page.

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