A new report lists the top six trending topics across Instagram and Facebook in the second quarter of 2021, based on year over year data. The post Facebook & Instagram Topics to Watch For Q2 2021 appeared first on Search Engine Journal .

Facebook reports the amount of small businesses using digital tools has increased globally, rising from 81% to 88% in the past six months. The post Facebook Reports Increase in Use of Digital Tools Among SMBs appeared first on Search Engine Journal

To help diverse businesses and address cash flow needs, Facebook is introducing ways to access funding and get connected with business resources and networking groups. The post Facebook Creates New Ways For SMBs to Access Funding appeared first on Search Engine Journal .

SEO marketing campaigns start with keyword research that is done right. Watch out for these 15 mistakes that can hold back your performance. The post SEO Keyword Research: 15 of the Biggest Mistakes You MUST Avoid appeared first on Search Engine Journal .

Microsoft announced Optimization Score for the Microsoft Advertising platform.

Microsoft Advertising, in addition to the optimization score feature, announced or pre-announced a number of advertising updates. These include disclaimers can now show in your ads, also there are new inline appeals for product ads and vertical-based product ads, plus the company is piloting video ads on the Microsoft Audience Network

Here is a recap of what happened in the search forums today…

Back in 2008 Google’s Susan Moskwa said that when it comes to showing content to search engines but not all users because of either age verification detection or other requirements, often JavaScript verification is the way to go. The same is true today, according to John Mueller of Google

Have you claimed your Google Knowledge Panel? Have you built out the entity of your company in the way that Google can understand who you are and differentiate between you and your competitors? Jason Barnard, founder & CEO of Kalicube, joins Loren Baker, founder of Search Engine Journal, on the Search Engine Journal Show to discuss the importance of entity building with Google’s Knowledge Graph.