Here is a recap of what happened in the search forums today…

WordPress toolkit company Jetpack announced it has acquired Social Image Generator, a plugin that generates social sharing images The post Jetpack Acquires WordPress Social Image Generator appeared first on Search Engine Journal .

Google’s John Mueller had to say that links that have UTM parameters, or tracking parameter, added on to the end of the URL, does not make them unnatural links. I often wonder where these myths come from, but he had to explain that those links aren’t by default considered unnatural links.

Where should you focus your SEO strategy next?

Update affects PageSpeed Insights, SEO description emphasizes CWV over SEO and introduces Project Fraggle Rock The post Google Lighthouse 8.3.0 Update appeared first on Search Engine Journal .

It’s important to know how much is spent on Influencer Marketing to see if your efforts are worth it. Find tips and the formula here. The post How to Calculate the ROI of Influencer Marketing Campaigns appeared first on Search Engine Journal .

In a Financial Times article from a few weeks ago, that mostly covered Google’s MUM, there was a bit about Microsoft Bing in there. It had a super interesting stat that reads “the ability to extract answers from text has already enabled Bing to offer direct answers to 20 per cent of the queries it gets, according to Ribas.”

Working with influencers creates an amazing opportunity to co-create and co-promote content for B2B brands. The brand can promote the influencer and vice versa. It’s a win-win.

Keyword research tools are a great source of insight for marketers. These 10 are great options to use – and they’re free! The post 10 Unique & Free Keyword Research Tools You Didn’t Know You Needed appeared first on Search Engine Journal .

SEO content that goes above and beyond is crucial. Here are 9 proven ways to take your content to the next level. The post 9 Tips for Creating Your Best SEO Content This Year appeared first on Search Engine Journal