Google Ads has a boatload of policies, like you’d imagine, and some of those policies are around content exclusions like sensitive content, mature content and so on. These labels that are set in Google Ads do not influence the organic Google Search results

The availability of Optimization Score in Microsoft Ads now means advertisers have the option to ensure they understand all of the recommendations and consider options they may not have before. Please visit Search Engine Land for the full article.

Tracking and performance reports in Google Search Console won’t be affected. Please visit Search Engine Land for the full article.

Plus, B2B tech finally sees the SEO light Please visit Search Engine Land for the full article.

A brief history of Google’s mission to make the web faster In 2009, by issuing a call to arms to “make the web faster”, Google set out on a mission to try and persuade website owners to make their sites load more quickly. In order to entice website owners into actually caring about this, in 2010 Google announced that site speed would become a factor in its desktop (non-mobile) search engine ranking algorithms.

Brands and well-known personalities looking to verify their account on Facebook and Instagram will now have to operate within the social giant’s updated application process.

Google’s John Mueller said technically you can use the knowledge graph ID URL for the URL in your SameAs property but it is not recommended. It is not recommended because that ID might change, so you probably want to use URLs that are less likely to change than the knowledge graph ID.

Here is a recap of what happened in the search forums today…